Scenario
Our clients built the property in 2011 and in 2019-2020 attempted to sell the property. The last list price was $7,100,000 in May 2020. The sellers interviewed several agents in fall of 2021. Deanna and Alex’s knowledge of the target buyer for this property led them to recommend their cosmetic redesign and staging strategy.
In order to appeal to the modern buyer, Harcourts communicated to sellers they need to reposition the property as the finishes appeared dated (wall paper, lighting etc). The property was listed in 30 days.